Views
March 30, 2023
Why Forward-Thinking Companies Are Choosing to Be Near College Campuses
If your business isn’t creating a presence near a university, you’re at risk of missing out on a host of crucial benefits.
Why Forward-Thinking Companies Are Choosing to Be Near College Campuses
If your business isn’t creating a presence near a university, you’re at risk of missing out on a host of crucial benefits. A coming development from Brandywine Realty Trust shows why a campus location can be a game-changer.
The 21st Century is only two decades old, but already one big truth has emerged for businesses: without access to the best ideas, research and talent, companies will struggle to achieve long-term growth and success.
That’s one of the reasons that CEOs and decision-makers in fields as diverse as AI, life sciences, engineering and finance are establishing locations close to university campuses. Inspired by Stanford’s tight relationship with Silicon Valley and MIT’s close ties with companies in the Kendall Square area of Cambridge, business leaders are recognizing the value of being part of a vibrant university ecosystem.
"Universities play a vital role when it comes to innovation,” says John, Norjen Managing Director at Brandywine Realty Trust. “They’ve become an important hub, bringing together researchers, students, and private-sector companies to help solve some of today’s biggest challenges."
To help build on that synergy, Brandywine Realty Trust recently announced plans for Discovery Point, a mixed-use development that will sit directly adjacent to the University of Maryland’s campus in College Park. The new project perfectly illustrates how close proximity to a campus can give your company what it wants and needs: a competitive advantage.
Read the full article to learn four key advantages for companies with proximity to colleges and universities.